The CTR Trap: Why High Click-Through Rates Are Killing Your Brand in 2026
In 2026, the obsession with Click-Through Rate (CTR) has become a liability. As AI automates ad delivery, it often …
Articles
The latest in TikTok advertising, tracking tech, and marketing trends.
TikTok vs. Google/Meta: Why Their Different DNA is Ruining Your Attribution
When every platform claims 100% credit for a sale, who are you supposed to believe? We break down how TikTok creates the …
Why Your Ad Agency’s Monthly Report is Obsolete: How AI & Mirai are Killing the 'Black Box'
In 2026, the value of an ad agency has shifted from ‘bidding’ to ‘signal governance.’ Relying on …
The $10k Mistake: Why Platform Dashboards Overreport Conversions and How to Fix It
Stop overpaying for ‘phantom’ conversions. Learn how cross-platform attribution overlap inflates your ROAS …
The Golden 5 Minutes: Tripling CVR by Syncing Real-Time Attribution with LINE Automation
Capture intent while it’s fresh. Learn how combining Mirai’s real-time CAPI data with LINE automation allows you …
Stop Obsessing Over the Last Click: Unveiling Hidden Ad Contributions with Mirai
Last-click models are a dangerous trap that ignore the top of the funnel. Learn how Mirai Track visualizes the full …