1. The Death of the Linear Funnel
In 2026, the idea of a user clicking an ad and buying immediately is a myth. A typical customer might discover your brand on a TikTok feed in the morning (Awareness), search for reviews on Google during lunch (Consideration), and finally book via a LINE menu at night (Conversion).
If you are using a traditional “Last-Click” model, your dashboard will give 100% of the credit to the LINE link. This ignores the vital role played by the TikTok video that sparked the desire and the search ad that built the trust.
2. The Danger of Devaluing the “Assist”
In basketball, if you only reward the player who scores the point (the Last Click) and fire the player who provided the perfect assist (the Awareness Ad), your team will eventually stop scoring.
When marketers cut budgets for ads with high “Assisted Conversion” value just because their direct CPA looks high, they often see their total sales collapse days later. They’ve effectively shut down the entrance to their own funnel.
3. How Mirai Track Illuminates the Full Path
Mirai bridges the gaps between fragmented platforms, stitching together a single, coherent customer story.
Why Assisted Attribution is Critical:
- Identifying the “Hidden Heroes”: Mirai identifies ads that may have zero direct conversions but were touched by 80% of your paying customers.
- Smart Budget Reallocation: Shift spend away from over-saturated last-click channels and move it toward the “assisters” that are actually driving the volume.
- Creative Alignment: Understand which creative DNA works for “Opening the Conversation” versus “Closing the Deal.”
4. Conclusion: From Points to Patterns
Data fragmentation leads to strategic blindness. To thrive in the complex ecosystem of 2026, you must stop looking at conversions as isolated “points” and start seeing them as “patterns” of behavior.
Integrating Mirai Track gives your brand a 360-degree view of the journey. By properly attributing value to every touchpoint, you stop guessing and start growing based on the full truth.
Get an Attribution Audit: Is your ad manager lying to you about which ads are actually working? Let Mirai reveal the hidden contributors in your funnel today.