The Art of 1+1=1: Why Your CAPI Setup Might Be Killing Your Ad Performance
Deduplication is the most overlooked step in CAPI implementation. Learn how to use Event IDs to ensure Mirai-level …
Articles
The latest in TikTok advertising, tracking tech, and marketing trends.
Why Your $10k Video Is Flopping: The Brutal Truth About Being 'Too Perfect' on TikTok
The more your ad looks like an ad, the faster it gets skipped. We explore the ‘Uncanny Valley’ of digital …
Is Your Ad a 'Zombie'? How to Spot and Cure Creative Fatigue Before It Kills Your ROI
Yesterday’s winner can be today’s money pit. We dive into the metrics that signal creative burnout and share Mirai …
The Rise of Streaming Ads: How CTV is Redefining Advertising in 2026
Television has evolved from a viewing device to an experience hub. Explore the growth of CTV ads and the importance of …
Cracking the TikTok Code: How to Analyze and Boost Video Completion Rates
High completion rates drive the TikTok algorithm. Discover how to break through the 3-second hook and keep users engaged …
Beyond Cookies: Why Server-Side API is the Future of TikTok Ads
As third-party cookies fade away, Server-Side API (CAPI) has become the gold standard for ad tracking. Learn how it …