The “Add to Friends” Trap
In Japan, gaining a new LINE “Friend” is often seen as a win. But there’s a darker metric that keeps marketers up at night: the Block Rate.
Why do users block brands? It’s not because they don’t like your product. It’s because you are shouting at them with information that is no longer relevant. When you treat every user the same, you aren’t marketing; you’re spamming.
The Cost of “One-Size-Fits-All” Messaging
Consider an online fitness platform:
- User A: Already signed up for a trial class via LINE.
- User B: Joined LINE but stopped after looking at the pricing page.
If you send a generic “Book Now!” broadcast to both, User A gets annoyed because they’ve already taken action. User B ignores it because they still have questions. The result? User A blocks you to stop the notifications, and you’ve just lost a customer you worked hard to acquire.
Mirai’s Intelligent Retargeting Circuit
Mirai changes the game by bridging the gap between what happens inside LINE and what the ad platforms (like TikTok or Google) know about your users. We turn static followers into dynamic audiences.
1. Smart Exclusion Lists
By routing real-time booking data from LINE back to your ad dashboard, Mirai ensures that you stop wasting ad spend on people who have already converted. No more “zombie” retargeting ads following your customers around after they’ve already bought.
2. Cross-Platform Storytelling
If a user interacts with a specific service menu in LINE but doesn’t book, Mirai can trigger a specific video ad on TikTok that addresses their likely hesitation. By moving the conversation from the private chat to the public social feed, you re-engage them in a natural, less intrusive way.
3. High-Velocity Segmentation
“Freshness” is everything in 2026. Mirai allows you to create audience segments based on actions taken within LINE just seconds ago. This allows your ad AI to strike while the iron is hot, delivering the right nudge at the exact moment of decision.
Conclusion: Turning Messages into Value
A message that reaches the wrong person is an interruption. A message that reaches the right person at the right time is a service.
With Mirai Track, we break down the walls of the LINE ecosystem, allowing your conversion data to empower your entire advertising strategy. It’s time to stop the guessing game and start using data to respect your users’ journey. Let Mirai help you build a relationship that scales.