The Big Screen is Back in 2026
For years, digital marketing was synonymous with mobile screens. However, in 2026, the pendulum is swinging back to the living room. Connected TV (CTV) has democratized premium television inventory, allowing advertisers of all sizes to reach high-intent audiences with the precision of digital targeting.
The Triple Threat of CTV Advertising
- High Engagement Rates: Unlike social media feeds, CTV ads are typically viewed on a full screen with sound on and are often non-skippable, leading to significantly higher recall.
- Programmatic Precision: CTV isn’t “broad” casting anymore. It’s “narrow” casting based on first-party data, interests, and past shopping behavior.
- The Second Screen Synergy: Most viewers watch TV with their smartphones in hand. This creates a unique opportunity to bridge the gap between “Branding” on the big screen and “Conversion” on the small screen.
Solving the Cross-Device Attribution Puzzle
The biggest hurdle for CTV has always been attribution: “Did the person who saw the ad on their TV eventually buy on their phone?”
This is where Mirai Track shines. By leveraging advanced server-side tracking and identity resolution, Mirai allows advertisers to connect the dots between big-screen impressions and mobile conversions. We turn the “invisible” influence of TV into measurable ROI.
Conclusion
The living room is no longer a black box for advertisers. It is a high-performance channel that rewards those who use data effectively. With Mirai as your partner, you can confidently scale your streaming ad spend knowing every impression is accounted for.