The Sunset of Third-Party Cookies
The digital advertising landscape is undergoing a seismic shift. With the implementation of Apple’s ITP and the gradual phase-out of third-party cookies, traditional browser-based tracking (the standard Pixel) is losing its precision. For TikTok advertisers, this means “signal loss”—leading to underreported conversions and inefficient algorithm optimization.
What is TikTok Server-Side API (CAPI)?
Unlike the traditional Pixel that relies on the user’s browser, TikTok Server-Side API (CAPI) creates a direct connection between your server and TikTok’s server.
Key Advantages of CAPI:
- Bypassing Browser Limitations: Since data is sent server-to-server, it is not blocked by ad-blockers or browser privacy settings.
- Enhanced Data Security: You have full control over what data is shared, ensuring compliance with global privacy regulations.
- Improved Match Rates: By combining CAPI with the traditional Pixel (MMP/Hybrid), you can achieve much higher event match rates, giving the TikTok algorithm more “fuel” to find your ideal customers.
How Mirai Track Simplifies the Process
Implementing CAPI used to require weeks of engineering resources. At Mirai Track, we’ve streamlined this into a plug-and-play solution. Our infrastructure ensures that your data is hashed, secured, and delivered with millisecond latency.
The Result? More accurate attribution, lower CPA, and a future-proof advertising strategy.