Why Completion Rate Rules the TikTok Feed
On TikTok, the “Completion Rate” is the ultimate signal of quality. A high completion rate tells the algorithm that your content is valuable, rewarding you with more reach and better ad auction positioning. Simply put: better retention equals lower CPA.
The 3-Second Rule: Mastering the Hook
TikTok users decide whether to stay or swipe within the first 3 seconds. If your retention curve shows a steep drop-off at the beginning, evaluate these elements:
- The Visual Hook: Does the first frame immediately grab attention?
- Instant Relevance: Is the value proposition clear within the first 2 seconds?
- Pacing: Eliminate any silent gaps or shots that give users an excuse to scroll away.
Identifying and Fixing Drop-off Points
With Mirai Track, we emphasize deep-diving into the second-by-second performance of your creatives.
- Mid-Video Attrition: This usually indicates the content is too repetitive. Increase the editing tempo or use dynamic captions to maintain energy.
- End-Video Plunge: If users leave just before the CTA, your “closing” might be too predictable. Keep the momentum high until the very last second.
Conclusion: Data Over Intuition
Creative optimization should be driven by data, not guesswork. By analyzing exactly where users lose interest, you can turn a failing ad into a viral success. At Mirai, we provide the tools and insights to help you build a data-driven creative loop.