How a brick-and-mortar fitness gym used data to
increase bookings by 25%
Number of reservations
+250%
Store visit rate (CVR)
+15%
CPA (cost per visit)
-18%
Measurement Coverage
100%
Pre-implementation Challenges
A fitness gym chain with locations across the country was using TikTok advertising as its main channel for attracting customers, but was running into the measurement challenges inherent to physical stores.
- When a user who saw an ad made a reservation by phone or by visiting the store in person, it was impossible to determine which ad contributed to the reservation.
- Although we were able to track completed reservations (CVs) from the web form, the subsequent "actual store visit rate" varied depending on the advertising material.
- Because results were not properly visualized, budget allocation to stores with high acquisition efficiency could not be optimized.
Mirai Solution
Real-time feedback for offline events
Store "check-in" and "membership" data is sent directly to the advertising manager.
Implementing offline measurements
Through Mirai's API, in-store reservation completion and membership data is integrated into TikTok's CAPI, unifying online and offline.
Quality Learning Signals
The algorithm is trained to optimize for users who are more likely to actually visit the store, rather than just clicking.
Results
By visualizing "invisible conversions," the true ROAS of advertising became clear, enabling strategic store customer acquisition.
Successfully optimized customer traffic to stores
By identifying all sources of traffic, including phone reservations, we were able to focus our budget on the most efficient creatives.
- Total number of reservations +35%
- Actual visit cost 18% reduction
Weekly Bookings
420
Prev: 336
Would you like to improve your advertising operations?
Mirai is a solution specifically tailored to the complex measurement environments of the Japanese market.