The CTR Trap: Why High Click-Through Rates Are Killing Your Brand in 2026
In 2026, the obsession with Click-Through Rate (CTR) has become a liability. As AI automates ad delivery, it often …
Articles
Mirai
TikTok vs. Google/Meta: Why Their Different DNA is Ruining Your Attribution
When every platform claims 100% credit for a sale, who are you supposed to believe? We break down how TikTok creates the …
Why Your Ad Agency’s Monthly Report is Obsolete: How AI & Mirai are Killing the 'Black Box'
In 2026, the value of an ad agency has shifted from ‘bidding’ to ‘signal governance.’ Relying on …